Are you lost at sea?

finding your North Star

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⛵️Are You Lost at Sea?

Hey There Nomadic Solopreneur!

Are you lost in the vast sea of business or side hustle possibilities, unsure of where your true talents lie?

My good friend Lauren Clemett's North Star Exercise might be just the compass you need.

In her insightful book "Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning," Lauren introduces a powerful tool for entrepreneurs seeking clarity. The North Star Exercise helps you align your passions, skills, and market demand to find your unique business direction.

Here's how the North Star Exercise works:

  1. N - Your Why:

    • Why do you want to do what you do?

    • What's your mission?

    • What legacy do you want to leave?

  2. E - Expert-Ease:

    • What are you naturally good at?

    • What are your strengths?

    • What solution can you offer?

  3. W - What is it that you do?:

    • Who do you want to work with?

    • What problem are you solving?

    • What value can you offer?

  4. $ - Monetization:

    • How can you turn your skills into a profitable venture?

    • What transformation can you create?

    • What outcome can you provide?

By exploring these four quadrants, you'll gain a holistic view of your potential business, helping you to identify where your passions, expertise, and market opportunities intersect.

Here’s a diagram to help you;

For a deeper dive into this exercise and more invaluable insights on building a purpose-driven brand, I highly recommend picking up Lauren's book. It's an excellent resource for any nomadic solopreneur who can’t quite find their business direction.

Lauren also very kindly recorded a session about this very strategy in my solopreneur success course which teaches you how to get started building an online business in a weekend!

I hope it helps. If you have any questions, be sure to come and ask in the FB group. 😎

👥 Join the Community

Get around like minded nomads who share your dreams and visions! Swap stories, pictures, hacks and tips for for boosting your income on the move, exploring new destinations, chasing dreams, and living your best life!

📝 Featured Post

John Lennon famously said ‘life is what happens to you while you’re busy making other plans’.

I tend to agree with him to an extent. Many a time my life has gone in a direction I hadn’t planned for. But as we get older it becomes more important than ever to live intentionally and design our life exactly how we want to live it.

Here are 5 powerful strategies to take charge and create the life you truly want, starting right now:

💸 Side Hustle Highlights

Digital Writing

I’m a bit obsessed with Substack at the moment. It seems a haven for quality digital writers & and an easy way to start building relationships with like minded people. Here’s a great post about how digital writers are using the platform to grow.

Ecommerce/Amazon FBA

I recently recommended Ryan Morans YouTube channel if you’re interested in building a 7 figure Amazon Biz. His Zero to £1M in 12 months series started this week & you can see episode 1 here;

Obliterating Procrastination

I have definitely been procrastinating starting my travel ecom brand (mainly because I know how much work is involved), so this weeks newsletter from Justin Welsh was just what I needed!

If you need a bit of a kick up the bum and some practical strategies to stop messing about and just crack on, you can read it on his website here;

✈️ The Working Traveller News

 🦈 Shark!

What a week it’s been!

I ticked off a bucket list item scuba diving the Cancun underwater museum and Manchones Reef where alongside all the amazing statues we saw turtles, stingrays, barracuda & sharks.

My husband, daughter & I 🤿

We then explored part of the Mexican Reef, the second largest reef in the world, and bumped into a huge Nurse shark. Non aggressive but at about 3 metres, still pretty intimidating! 😮

It looked bigger in real life! 😳

We’ve eaten traditional Mayan food at a local Mexican Grill, got shooed out of the ocean as a tropical storm approached, and watched a fire show from the top of some Mayan ruins!

All that in between some sun time, a bit of yoga and afternoon Happy Hour 🥳

My most popular group post this week was this photo taken from my balcony;

My office this morning 😊🏝️

You can read my full Cancun update post here;

On Monday my sister arrives for 10 days and it’s my birthday Friday, so some hilarious updates will ensue I’m sure!

Nomad/Travel Tip

Since I’ve been in Cancun I’ve been spotting these everywhere;

At only 0.5KG, they’re a travellers dream and are so comfortable, small and light, they make the best pool partner!

You can lounge, sunbathe, read and even sit up and chat. I love them!

(I may even look at adding these to my travel ecommerce brand at some point as they’re great sellers on Amazon.)

I’m heading to Cancun Centro tonight to see if I can find any here and if not an Amazon order will be put in tonight!

But I wanted to share as if you’re looking for something easy to pack, light to carry and super useful for a beach/pool trip, these could be just what you need. 

🧭 Travel Trivia

What is the world's largest desert by area?

This desert is not just sand dunes; it also includes rocky plateaus and mountain ranges. It's known for its extreme temperatures and vast, arid landscapes, stretching across multiple countries. 

Can you name this desert?

To find out the correct answer, select your preferred option below

Login or Subscribe to participate in polls.

Start Your Online Business in a Weekend

If you’d love to get a side hustle/online business off the ground asap, but you’re not sure where to start, which niche to choose, what business model is best for you etc, I have the answer!

Click the button below and start the life changing journey to physical and financial freedom today!

That’s All Folks!

That’s it from me this week. I hope it’s been useful!

Make sure to come and join the group to connect with me and meet fellow nomads.

Have a fabulous week, live your best life and as always get out there and make it happen!

Jo 😊 

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Affiliate DisclaimerPlease assume some of the links in this email are affiliate links. Clicking on an affiliate link doesn’t cost you anything, but might generate enough for me to buy a cold one at the end of a long travel day! 😎 I only recommend products, services, businesses or people I've personally used or connected with, and believe can add value to your business & life. If you choose to purchase from any of my links, thanks so much for your support! 😊